.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand name has onboarded Indian cricketer KL Rahul as a label ambassador as well as an investor in the business, it showed to ETRetail.Without revealing the precise percentage of stake the cricketer has actually taken, the business said it is a substantial and tactical investment.This partnership strives to take advantage of KL’s astounding recognition, specifically among youth and also health and fitness fanatics, to extend Boldfit’s reach into untapped markets and also demographics across India.Sharing concerning the label’s growth strategies, Pallav Bihani, creator and also CEO of the business pointed out, “Our team are going all-in on expanding our activewear and footwear groups, which are set to redefine the exercise market. These segments are our potential development motors.” Presently, physical fitness as well as yoga accessories steer the majority of Boldfit’s sales, Bihani shared.In the 2022-23, the D2C brand name accomplished an earnings of Rs 73 crore. With strategic efforts as well as this collaboration, the brand targets to reach out to an earnings of Rs five hundred crore through FY26.
Established in 2018, it currently serves over 1 crore clients yearly as well as targets to extend this range to 5 crore with this relationship. Likewise, it is actually enriching its source chain structure to guarantee quick shipment and steady product availability.Looking forward, the D2C start-up expects a surge in internet web traffic, social networks involvement, and also greater sales across our front runner categories. Posted On Aug 1, 2024 at 10:46 PM IST.
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