.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to running into billions in equity capital each year, have increased virtually $360 thousand up until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That slowdown results from market saturation, enhanced regulatory tensions, as well as economical uncertainties.ADWEEK spoke to 5 VCs that remain to acquire adtech firms, regardless of these challenges, about what they are seeking and also what they prevent. Perhaps unsurprisingly, these capitalists are targeting opportunities in privacy-focused innovations and industry-specific regions including linked television.